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В основе бренда лежит идея совместить практичность резиновой подошвы со свойствами специальной мембраны, которая не пропускает влагу, но позволяет ногам дышать. Впоследствии похожая технология была реализована в коллекциях одежды: куртки Geox обеспечивают отличную терморегуляцию и защиту от влаги и ветра.

Продукция бренда — результат запатентованных исследований, которые проводятся совместно с ведущими европейскими университетами.

Вещи Geox созданы для тех, кто ценит инновации и непринужденный итальянский стиль, но не хочет жертвовать комфортом и качеством. ","count":1,"sef_url":"/uk-ua/shopping/catalog/kids/clothing/jackets/brand_geox/color_golden/","short_sef_url":"/uk-ua/shopping/catalog/kids/clothing/jackets/brand_geox/color_golden/","remove_url":"","noindex":null,"selected":false,"relations_props":[]},{"id":"156236","xml_id":"0107NIK","name":"NIKE","code":"nike","preview":"Nike — легендарный американский бренд спортивной обуви, одежды и аксессуаров. Nike был основан в 1963 году Филом Найтом и Биллом Бауэрманом. Сначала компания занималась продажей технологичных японских кроссовок Onitsuka Tiger, а в 1972 году бренд представил собственную инновационную модель для бега — The Cortez. Именно тогда американские спортсмены продемонстрировали миру новые кроссовки Nike на Олимпийских играх. Впоследствии Nike Cortez стали культовой повседневной обувью среди молодежи, в частности благодаря появлению в популярных фильмах и сериалах.

Свою легендарную технологию Air бренд изобрел в 1979 году. Авиационно-космический инженер Фрэнк Руди предложил Nike использовать идею воздушной подушки в подошве. Основное назначение этого нововведения — поглощать ударные нагрузки во время бега или прыжков. В 1987 году дизайнер Тинкер Хэтфилд представил подошву с видимой воздушной подушкой. До сих Nike продолжает совершенствовать технологию Air, выпускает новые модели.

В основе бренда — идея, выраженная в слогане: Just do it! На протяжении своей истории бренд экспериментирует с технологиями и инновациями, помогая спортсменам выходить за рамки возможного. Nike активно работает с бегунами, теннисистами, футболистами, баскетболистами и вдохновляет их на новые рекорды. Например, многим знакома линейка Air Jordan, выпускавшаяся в коллаборации с легендой баскетбола Майклом Джорданом. Контракт был подписан, когда он только начинал свой путь. Air Jordan I перевернули мир баскетбольных кроссовок, они были выпущены в 1984 году эксклюзивно для Майкла, а затем представлены массовой аудитории. Популярность Джордана и его кроссовок росла с космической скоростью. Именно тогда баскетболист завоевал статус «Новичка года» в NBA.

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