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Самая первая модель кроссовок бренда стала первой в мире беговой обувью с рифленой подошвой для лучшего сцепления. Революционность этой модели также заключалась в том, что потребитель мог выбрать пару с разной полнотой. В 1976 году компания разработала новую модель беговой обуви М320, которая заняла первое место в авторитетном журнале Runner's World. Логотип N впервые появился именно на этой модели кроссовок. С годами New Balance завоевал лидирующие позиции в сфере спорта и прочно закрепился в популярной культуре. Кроссовки бренда были любимой обувью Стива Джобса, Билла Клинтона, Эммы Робертс и многих других известных людей.

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Свою легендарную технологию Air бренд изобрел в 1979 году. Авиационно-космический инженер Фрэнк Руди предложил Nike использовать идею воздушной подушки в подошве. Основное назначение этого нововведения — поглощать ударные нагрузки во время бега или прыжков. В 1987 году дизайнер Тинкер Хэтфилд представил подошву с видимой воздушной подушкой. До сих Nike продолжает совершенствовать технологию Air, выпускает новые модели.

В основе бренда — идея, выраженная в слогане: Just do it! На протяжении своей истории бренд экспериментирует с технологиями и инновациями, помогая спортсменам выходить за рамки возможного. Nike активно работает с бегунами, теннисистами, футболистами, баскетболистами и вдохновляет их на новые рекорды. Например, многим знакома линейка Air Jordan, выпускавшаяся в коллаборации с легендой баскетбола Майклом Джорданом. Контракт был подписан, когда он только начинал свой путь. Air Jordan I перевернули мир баскетбольных кроссовок, они были выпущены в 1984 году эксклюзивно для Майкла, а затем представлены массовой аудитории. Популярность Джордана и его кроссовок росла с космической скоростью. Именно тогда баскетболист завоевал статус «Новичка года» в NBA.

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The North Face предлагает функциональные вещи для опытных спортсменов, которым крайне важны технологии и инновации, а также для любителей отдыха на природе.

Бренд стремится создавать лучшую экипировку для людей, ведущих активный образ жизни, вдохновлять их на новые открытия, маршруты и расстояния. The North Face активно поддерживает спорт и сотрудничает с альпинистами, лыжниками, бегунами и другими спортсменами со всего мира.

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